
The Minnesota Timberwolves are a professional NBA basketball team for the state of Minnesota. Coming into their 20th season, the Timberwolves have brought new-look logos. The prior to 1996-97 introduced Primary logo, on the left, has had a slight change.
It includes the incorporation of white on the wolf's head as well as a cleaner and sleeker design of the tree line and the script "Minnesota Timberwolves." The adidas design group did not want to replace the Timberwolves well-known logo, but instead let it "evolve" into something that would mark the next era of Timberwolves basketball (courtesy of the Timberwolves article). This logo I do not have any problems with. The refinements are small and it is a great logo for the team.

Up close, this logo has had a huge facelift from the Timberwolves' original logo. It is up-to-date with the teams new look. However, when I saw this for the first time, it was during the 2008 NBA draft and from far away, I thought it looked like the Dallas Mavericks logo. It looked very odd on the Timberwolves' hat and does not seem to fit our look. There is no green in it, which separates it slightly from the primary logo. I do not know why they decided to make it round and to not include some green in it, but I honestly do not think it fits with our team. I believe they should either consider adding some green and playing around with the shape of the logo, or just remove it and stick with the primary logo, because it is the most well-known logo.


The French Connection is a company founded in the United Kingdom in 1972 which sells clothing and accessories in many parts of the world. The company said that it was an acronym for French Connection United Kingdom, but its similarity to the word "fuck" caused controversy. The reason I like this logo is because it is eye-catching and makes me or any other viewer want to know who this company is and what they do. I believe it works for a clothing company, because the font usage makes me think clothes. It could also be used for perfume. But the reason for not liking it, is that it still can be read in a different and inappropriate way. Other than that, I think the company did a good job of getting customers to recognize their company.

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