I think the texture/material of the paper is important for my company and this image provides a possible direction I could go for. For all three images, I was attracted to the colors and good use of organization. I want my systems to be very professional and not too playful, even though my company is for pet health care. I think imagery would be something to consider for my systems because my audience would be drawn to them more. Imagery is definitely something I want to explore and experiment with. The colors in each of the images chosen, are similar and I'm wondering if I should stick with the blue-green wordmark instead of the purple one. Not sure which way is the best route to take just yet, but after tomorrow's critque, I should have a decision made. Overall, I want my systems to not be to crazy because that would take away from the story my company is trying to tell.
Not sure what else to say for right now, but I'm sure I will think of other ideas with some feedback. :)
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