New designs

Here are my updated designs for my Pet Health Care Company. The first image/group are for my 3 programs within my Pet Health Care company and the 2nd 2 are for my company name.

Updated Logos/Wordmarks

Stage 2

Here are some of my refined logos/wordmarks. I stuck with just a handful of fonts because I did not want to get too crazy. Any suggestions would be great :)

Personas..

1. A single, 32 year old male construction worker. He works 35 hours a week and sometimes weekends. His current pet health care plan has become too expensive and he needs to find a cheaper, but one that still covers the basic needs for his 10 year old dog. On Wags & Wavesa/ Wavesa (our website,) he has the choice of picking between 3 programs and they are: Wags & Wavesa, Purr's & Wavesa and Wavesa etc. For him, he will want to click on Wags & Wavesa because this program provides information aimed towards dogs and their owners. From there, he will be able to look through many pet health care plans and see which one he can afford and will take care of his pet. He will also have the option of viewing all the health care competitors and compare pricing to see which one provides the best price for his needs. Our site will provide links to all the competitors, however, if he does not like the options given to him, he may also look at what our company has to offer. Yes, Wags & Wavesa will be offering affordable pet health care. Also, if he ends up deciding not to choose a plan, then we will also have Veterinary locations available if he chooses to go that direction.

2. A 45 year old female elementary teacher who is just married, has 2 kids from her previous marriage, and owns a cat. Her 3 year old cat has suffered a very bad illness for which she does not know how to stop it from getting worse. The problem is that it's the weekend and her family has taken the car for a basketball tournament and she's stuck at home due to having the flu. Her phone line is currently not working and she broke her cell phone because she dropped it in the toilet the previous day. What can she do? She remembered that Wags & Wavesa's website has a live video chat on its website where you can speak directly to a pet health care professional and they will help her, step by step, of what she can do in order to help her cat feel a little better and prevent its sickness from getting worse.

Purr's & Wavesa- health care for cats

Wavesa etc.- health care for exotic pets

Something missing...

Hey guys,
I know my design brief needs to be revised, but I'm having trouble thinking of what to add to my company that will differentiate it from other pet health care companies. I'm going to do more research and think of other ideas for this so I can discuss it on Wed. but if anyone has any interesting ideas to share that would be great! thanks :)

1st 100 sketches..

Company Name

So, I do not believe anyone suggested changing the name of my company. Does the whole thing work or should I stick with "Wavesa." I like the whole thing, because it's unique and different, but just having "Wavesa" works too or if anyone has other suggestions for a Pet Health Care Company name. Thanks for all your suggestions today! :)