Tuesday, February 24, 2009

Monday, February 23, 2009

Stage 2



Here are some of my refined logos/wordmarks. I stuck with just a handful of fonts because I did not want to get too crazy. Any suggestions would be great :)

Sunday, February 22, 2009

Personas..

1. A single, 32 year old male construction worker. He works 35 hours a week and sometimes weekends. His current pet health care plan has become too expensive and he needs to find a cheaper, but one that still covers the basic needs for his 10 year old dog. On Wags & Wavesa/ Wavesa (our website,) he has the choice of picking between 3 programs and they are: Wags & Wavesa, Purr's & Wavesa and Wavesa etc. For him, he will want to click on Wags & Wavesa because this program provides information aimed towards dogs and their owners. From there, he will be able to look through many pet health care plans and see which one he can afford and will take care of his pet. He will also have the option of viewing all the health care competitors and compare pricing to see which one provides the best price for his needs. Our site will provide links to all the competitors, however, if he does not like the options given to him, he may also look at what our company has to offer. Yes, Wags & Wavesa will be offering affordable pet health care. Also, if he ends up deciding not to choose a plan, then we will also have Veterinary locations available if he chooses to go that direction.

2. A 45 year old female elementary teacher who is just married, has 2 kids from her previous marriage, and owns a cat. Her 3 year old cat has suffered a very bad illness for which she does not know how to stop it from getting worse. The problem is that it's the weekend and her family has taken the car for a basketball tournament and she's stuck at home due to having the flu. Her phone line is currently not working and she broke her cell phone because she dropped it in the toilet the previous day. What can she do? She remembered that Wags & Wavesa's website has a live video chat on its website where you can speak directly to a pet health care professional and they will help her, step by step, of what she can do in order to help her cat feel a little better and prevent its sickness from getting worse.

Purr's & Wavesa- health care for cats

Wavesa etc.- health care for exotic pets

Monday, February 16, 2009

Something missing...

Hey guys,
I know my design brief needs to be revised, but I'm having trouble thinking of what to add to my company that will differentiate it from other pet health care companies. I'm going to do more research and think of other ideas for this so I can discuss it on Wed. but if anyone has any interesting ideas to share that would be great! thanks :)

1st 100 sketches..






Wednesday, February 11, 2009

Company Name

So, I do not believe anyone suggested changing the name of my company. Does the whole thing work or should I stick with "Wavesa." I like the whole thing, because it's unique and different, but just having "Wavesa" works too or if anyone has other suggestions for a Pet Health Care Company name. Thanks for all your suggestions today! :)

Tuesday, February 10, 2009

Wags & Wavesa revised Design Brief

Welcome, all dog and cat owners, to Wags & Wavesa! We are extremely happy to service any dog or cat, you own, with the best pet Health Care plan that fits your pets’ needs. Here at Wags & Wavesa, pets’ health is our number one priority. Our services will inform pet owners with a wide variety of Health Care plans that cover what you, the pet owner, want for your pet so that he/she is taken care of. Our goal is to provide competitor comparisons in order to help narrow down which prices will fit the pet owners budget, as well as, informing our customers with what Pet Health Care is, why they should have it and how it all works. An added benefit about our company is that we offer professional health and training tips, because like we said, your pets’ health is our number one priority. Wags & Wavesa is a loving, caring and serious company that wants only the best for its consumers. Our customers will benefit from our company by receiving a wide variety in competitive pet Health Care information and trials for all Health Care plans we provide them, so if the customer feels they do not like or need the plan chosen, they can find another one that will be a better fit for their pets’ needs. Wags & Wavesa differentiates itself from competition by providing all the information a pet Health Care company would provide, but also uses a more informative approach to educate all pet owners about what they can do to have a healthier pet. Our company also has special trial plan features to help pet owners figure out what plan fits their pet best, and they will also receive professional pet care advice. Wags & Wavesa’s goals are to provide pet owners with the most affordable Health Care plans, the best informative information that will guide our audience to finding the right plans and services, and lastly, to be the best pet Health Care Company all pet owners will love and use. We want your pets to be healthy and taken care of, because we value your pets health and that is what we hope to provide you when working with our company.

Design Brief...

I feel my brief is lacking something, but not sure what. I do not really know what I need to do with it right now, but here it is:

Welcome, all dog and cat owners, to Wags & Wavesa! We are extremely happy to service any dog or cat, you own, with the best pet Health Care plan that fits your pets’ needs. Here at Wags & Wavesa, pets’ health is our number one priority. Our services will inform pet owners with a wide variety of Health Care plans that cover what you, the pet owner, want for your pet so that he/she is taken care of. Wags & Wavesa will also provide competitor comparisons in order to help narrow down which prices will fit the pet owners budget, as well as, informing our customers with what Pet Health Care is, why they should have it and how it all works. A benefit about our company is that we offer professional health and training tips, because your pets’ health is our number one priority. As we said in the beginning, our target audiences are dog and cat owners. Wags & Wavesa is a loving, caring and serious company that wants only the best for its consumers. Our consumers will benefit from our company by receiving a wide variety of pet Health Care information and trials for all Health Care plans we provide them, so if the consumer feels they do not like or need the plan chosen, they can find another one that will fit their pets needs. Wags & Wavesa differentiates itself from competition by providing all the information a pet Health Care company would provide, but also uses a more informative approach to educate all pet owners about what they can do to have a healthier pet. Our company also has special trial plan features to help pet owners figure out what plan fits their pet best, and they will also receive professional pet care advice. Wags & Wavesa’s goals are to provide pet owners with the most affordable Health Care plans, the best informative information that will guide our audience to finding the right plans and services, and lastly, to be the best pet Health Care Company all pet owners will love and use. We want your pets to be healthy and taken care of, because we value your pets health and that is what we hope to provide you when working with our company.

Monday, February 9, 2009

some more name ideas

So, I asked my mom for some help on pet health care names and her first thought was "Wag and Wavesa."  I like the way both of them sound and they are very unique.  Wavesa means, waves, but her thought was (tail of a cat) or whiskers.  Since my company is more of an informative company/ service company, I feel these fit better with my company.  I'm still trying to think of other unique and simple names for my company and if anyone has other ideas, please feel free to let me know. :)  Again, my company will be for both cats and dogs (health care and other services provided for them).

Wednesday, February 4, 2009

More research

So, I narrowed down my idea for a good/interesting company to create.  It will still have to do with pets and I was thinking of creating a Pet Health Care company.  I found a website, Pets Health Plan and it gave me some ideas as to how I can create a well-informed company that will also focus on how much of a financial burden it can be when taking care of a pet.  Jenny mentioned this to me and it would definitely be something to include/focus on for my company.  It will focus on Health & Education for your pet (Dogs and Cats).  Here are some names I was thinking of: PetsForLife, HealthyPet, PetHealth, Pets Are Us.  Kelly helped with a couple of these.  I'm open for any other ideas. :)

Tuesday, February 3, 2009

Creating a Business - Personal Finance/Money Management

For this assignment, we have to create a company having to do with Personal Finance/Money Management. I checked out the links Angela provided us and as I searched through them I found something I think would be interesting and fun to work with. My idea right now is to create a company that invests in finding a cheaper and easier way to get medications to animals. For now, my focus is on animals (dogs, cats..). Not sure what I want to expand with this idea, but tomorrow will hopefully give me more ideas to add.

Monday, February 2, 2009

Final design













After some great suggestions, this is my final design. The font is the same and is the same color as the bottle so they connect well together and the smoke is a tint of black. I hope you guys like it and if not, sorry to disappoint. I liked the idea of making this brand/company more mysterious and make the viewers want to know more about this brand. I was given the suggestion that I should move away from being too literal with the name of the brand/company and this is what I went for. I know there is always room for improvement, but I am happy with what I came up with. Thanks for the suggestions and I hope I interpreted and executed them correctly.

follow up for logo direction

another direction