Saturday, January 31, 2009

Some new ideas for my frogsbreath logo


Alright, so after group discussion, I decided to figure out what type of fonts I wanted to work with, and our group thought of some good ideas. Ones mentioned were to use J.R.R. Tolkien fonts and style along with the Lord of the Rings style. I'm still deciding on what type of symbol or image I want to work with to make this company more mysterious, sophisticated,whimsical or some type of slogan having to do with a princess & toad or a different type of slogan. If anyone could let me know any other ways of accomplishing this that would be great. Also, if anyone could let me know how my ideas so far look and what is and is not working. thanks!

Saturday, January 24, 2009

Good & Ugly Logos...


The Minnesota Timberwolves are a professional NBA basketball team for the state of Minnesota. Coming into their 20th season, the Timberwolves have brought new-look logos. The prior to 1996-97 introduced Primary logo, on the left, has had a slight change.

It includes the incorporation of white on the wolf's head as well as a cleaner and sleeker design of the tree line and the script "Minnesota Timberwolves." The adidas design group did not want to replace the Timberwolves well-known logo, but instead let it "evolve" into something that would mark the next era of Timberwolves basketball (courtesy of the Timberwolves article). This logo I do not have any problems with. The refinements are small and it is a great logo for the team.

The Timberwolves' secondary logo has been completely re-designed. The new logo features a Timberwolf in front of a treeline howling at the moon, which is depicted as a basketball. The new secondary logo pays homage to the Timberwolves' original logo with the return of a basketball in the logo's background. Prior to a basketball being incorporated in the new secondary logo, the Wolves were one of only five teams in the NBA which did not have a basketball depicted in either their primary or secondary logo (courtesy of the Timberwolves article).

Up close, this logo has had a huge facelift from the Timberwolves' original logo. It is up-to-date with the teams new look. However, when I saw this for the first time, it was during the 2008 NBA draft and from far away, I thought it looked like the Dallas Mavericks logo. It looked very odd on the Timberwolves' hat and does not seem to fit our look. There is no green in it, which separates it slightly from the primary logo. I do not know why they decided to make it round and to not include some green in it, but I honestly do not think it fits with our team. I believe they should either consider adding some green and playing around with the shape of the logo, or just remove it and stick with the primary logo, because it is the most well-known logo.

Proctor & Gamble is a Fortune 500, American multinational corporation based in Cincinnati, Ohio, that manufactures a wide range of consumer goods. This is a very simple logo, and it is not memorable in any way. It is boring to look at and the website is even worse.



The French Connection is a company founded in the United Kingdom in 1972 which sells clothing and accessories in many parts of the world. The company said that it was an acronym for French Connection United Kingdom, but its similarity to the word "fuck" caused controversy. The reason I like this logo is because it is eye-catching and makes me or any other viewer want to know who this company is and what they do. I believe it works for a clothing company, because the font usage makes me think clothes. It could also be used for perfume. But the reason for not liking it, is that it still can be read in a different and inappropriate way. Other than that, I think the company did a good job of getting customers to recognize their company.

This is a logo for Frogsbreath Perfume & Toiletries. The font works well with the image of the frog, however, I do not think this logo represents a perfume company very well. It is playful and when I first noticed it, I thought it was for a video game or something technical. I think they could do a better logo that would represent their company, both for perfume and toiletries. Ignore the background text, because it is not part of the logo.